Online marketing is something that everyone needs to do these days, and most business owners do appreciate and understand that. The trick is figuring out what kind of marketing is worth using for your business, and what would get the best response. Here’s a look at three of the online marketing trends that will most likely dominate 2016.
Pokemon Go has taken over the world in the last few weeks, and people are using it to market their bricks and mortar stores. If you’re interested in marketing a physical location, then it’s worth taking a look at the game. If your venue is already a gym (in the game, not real life) then there’s a good chance you’ve noticed a surge in people turning up and whipping out their phones. If not, then you could still attract people to your venue by luring Pokemon to it using ‘incense’ in the game. Some companies have already done that – paying users to use incense to attract good Pokemon so that people who are playing in the area turn up. You’ll then, of course, need to take advantage of them showing up by incentivizing them to buy from you, but it’s still a nice way to get footfall in the first place.
Live Video Marketing
Text and images are a good start for social media, but Periscope, Blogspot, SnapChat and other similar services could be a better bet if you want people to stop really and take notice. You can stream live, and engage with people who are watching, answering questions and talking to them in a way that you can’t with pre-recorded videos, or with other static content.
These days, you don’t need to spend a lot of money to get live streams going. If you have a smartphone, then there’s a good chance you have everything you need. Use a wifi connection, or use 4G if you have it, and your phone’s camera. There you go, that’s all you need!
Augmented reality is something that more and more places are using for their marketing. You can print fliers that can be read by smartphone apps and produce AR images on people’s phones, or you can use QR codes to gamify almost every part of the shopping experience. This is something that it’s relatively hard to DIY – you’d probably need to pay an app developer to help you out here, but it’s well worth doing. If you can get people to install your app, then you’ll have a good chance at getting them to shop with you again and again – the more they see your brand, the more likely they are to think of it when they need whatever it is you sell.
As you can see, online marketing is changing a lot. These days it’s not just about tweets, Search Engine Marketing and AdWords (although both Twitter and pay per click advertising remains as relevant today as they have ever been). To truly succeed, you need to innovate and go where your users are. That means mobile; it means video, and it means location aware marketing. Don’t be afraid to experiment. Brand owners don’t get criticized for trying new social media platforms or new marketing technologies as long as the messages they send are not offensive, and the marketing methods are not invasive.
So, skip those ‘black hat‘ methods and that mailing list that you were thinking of buying. Take a look at the above techniques, and consider other ways of getting word of mouth marketing going. As much as marketing is always evolving, there are some things that will never change – and one of those things is the importance of word of mouth. Get people talking about your company, and their friends and family will take notice!
It’s not easy to market a brand – especially if you are in a competitive niche – but if you pick a few platforms, invest in them and are consistent with your efforts you will see good results. The most common mistake that brand owners make is failing to stick with the marketing they do for long enough to see good results.