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Online Marketing Trends that Will Dominate in 2016

Online marketing is something that everyone needs to do these days, and most business owners do appreciate and understand that. The trick is figuring out what kind of marketing is worth using for your business, and what would get the best response. Here’s a look at three of the online marketing trends that will most likely dominate 2016.

Pokemon Stops

Pokemon Go has taken over the world in the last few weeks, and people are using it to market their bricks and mortar stores.  If you’re interested in marketing a physical location, then it’s worth taking a look at the game. If your venue is already a gym (in the game, not real life) then there’s a good chance you’ve noticed a surge in people turning up and whipping out their phones. If not, then you could still attract people to your venue by luring Pokemon to it using ‘incense’ in the game.  Some companies have already done that – paying users to use incense to attract good Pokemon so that people who are playing in the area turn up. You’ll then, of course, need to take advantage of them showing up by incentivizing them to buy from you, but it’s still a nice way to get footfall in the first place.

Live Video Marketing

Text and images are a good start for social media, but Periscope, Blogspot, SnapChat and other similar services could be a better bet if you want people to stop really and take notice. You can stream live, and engage with people who are watching, answering questions and talking to them in a way that you can’t with pre-recorded videos, or with other static content.

These days, you don’t need to spend a lot of money to get live streams going. If you have a smartphone, then there’s a good chance you have everything you need. Use a wifi connection, or use 4G if you have it, and your phone’s camera. There you go, that’s all you need!

Augmented Reality

Augmented reality is something that more and more places are using for their marketing. You can print fliers that can be read by smartphone apps and produce AR images on people’s phones, or you can use QR codes to gamify almost every part of the shopping experience.  This is something that it’s relatively hard to DIY – you’d probably need to pay an app developer to help you out here, but it’s well worth doing. If you can get people to install your app, then you’ll have a good chance at getting them to shop with you again and again – the more they see your brand, the more likely they are to think of it when they need whatever it is you sell.

As you can see, online marketing is changing a lot. These days it’s not just about tweets, Search Engine Marketing and AdWords (although both Twitter and pay per click advertising remains as relevant today as they have ever been). To truly succeed, you need to innovate and go where your users are. That means mobile; it means video, and it means location aware marketing. Don’t be afraid to experiment. Brand owners don’t get criticized for trying new social media platforms or new marketing technologies as long as the messages they send are not offensive, and the marketing methods are not invasive.

So, skip those ‘black hat‘ methods and that mailing list that you were thinking of buying. Take a look at the above techniques, and consider other ways of getting word of mouth marketing going. As much as marketing is always evolving, there are some things that will never change – and one of those things is the importance of word of mouth. Get people talking about your company, and their friends and family will take notice!

It’s not easy to market a brand – especially if you are in a competitive niche – but if you pick a few platforms, invest in them and are consistent with your efforts you will see good results. The most common mistake that brand owners make is failing to stick with the marketing they do for long enough to see good results.

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Tips On Running Your Home-Based Company!

A home-based company does not have to take up all your time at first. You can have your home-based business under flexible functioning hours. You can do it during your extra time, or in the past and also after your working hrs. By starting small, and on a part-time basis, you are assured of your finances, even if the business does not grab as well as earn money for you as soon as possible. A company requires time to grow.

Every company is a danger, and also your home-based business is no various. The advantage of setting up a home-based company is you can do it on a shoestring spending plan. Thus, making the danger included a lot lesser.

While a home-based company can be satisfying financially, it can likewise bring difficulties and stress to you as a businessman. A home-based businessman might have even more time on his hands, yet he faces the job of making certain his company gains, or else he sheds his economic safety and security. Some home-based businesses do not remove promptly, and also the incentives can only be enjoyed after a specific period.

Working or working at home can be lonesome for the home-based worker, who might find it odd to be functioning alone, after numerous years of working in a workplace with other people.

How can you select the right home-based business to get right into?

Make a checklist of your skills and also skills, in addition to your encounters either at the workplace or in the company. Create at the list of at least ten company ideas you want, and also cross this with your ability and abilities list. You will have a great idea of exactly what company is ideal for you, provided your skill and encounter. Study on the marketing opportunities of the business suggestions you have picked. A great business suggestion needs to be able to reply to, or develop a market demand. Must have the ability to last for a very long time, even if it is very affordable. As well as you must have an edge over the others.

When selecting a company endeavor, think about whether you have the financial capability to run and maintain business, before it provides you earnings. A lot of business do not automatically come to be money income earners, and also you the proprietors need to give up time and also financial resources, to help the business grow.

It is also most ideal to choose a business endeavor that would match to your individual scenario. If you have kids in your home and your prime factor to consider in starting a home based business is to be with your kids, after that pick a business that would not take you out of the house. It is also well to brief member of the family on the requirements of the home-based business, so they would recognize how you can behave as soon as business starts.

Running you own home-based business is a various ball game from your workplace work. You need to keep on your own properly motivated as well as confident because you do not have a boss to see points are being done well. You have to be an important of your approaches as well as your routine, to make a home based business job.

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